Thanks for the good ideas related to personalized options for content delivery. The search term can also identify the Customers objective/priority for coming to the site. I’ll post some more on how to develop strategies for using Customers actions (search, clicks, time-spent, form submissions) to prioritize display (and/or email) re-marketing programs.

Happy New Year.

Stuart

Great observations.

As marketers reduce their spends in other mediums and SEM becomes more competitive, deciding how best to handle leads and re-market to them will be the question to answer.

How you handle this all depends on what tools you have available to you. What are the capabilities of your CRM, ESP etc.

Next year I plan to have SEM campaign respondents elect themselves to a persistent email campaign based upon their from submissions on the landing page. An example would be, if someone reached my ad group on Personalized URLs (PURLS) they could tell me how they would deliver their PURLs. If they tell me they are delivering them via Direct Mail, I may elect them to my direct mail and Digital Variable Printing email campaign. If they tell me they will deliver them by Email, then that will elect them to my weekly newsletter on email marketing best practices.

I can do this fairly easily by using my landing page solution and my CRM and ESP together.

Thoughts on tools or ways to prioritize customers post click or is that in the next post?